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SM Entertainment Alert NCT DREAM’s Fans about the Events Held by ‘TEDDY ISLAND’ Brand Without Their Consent
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SM Entertainment Alert NCT DREAM’s Fans about the Events Held by ‘TEDDY ISLAND’ Brand Without Their Consent
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SM Entertainment has talked
about a recent issue between them and a brand formerly associated with NCT
DREAM.
On
October 30, SM Entertainment released a statement warning fans of current
events proclaimed by a brand, which had happened without the agency’s consensus
or prior discussion.
Here is SM
Entertainment’s full statement about the issue:
Hello. This is SM
Entertainment.
We would like to address
the recent issue with the brand ‘TEDDY ISLAND,’ for which NCT DREAM previously
served as advertising models.
In 2022, our company
entered into an advertising model contract with TEDDY ISLAND and conducted the
advertising filming with NCT DREAM.
However, TEDDY ISLAND did
not fulfill the agreed-upon model appearance fees despite our repeated requests
for payment. Additionally, they continued to use the artists’ portraits in
their commercial activities without making any payment. In May 2023, TEDDY
ISLAND unilaterally announced a fan sign event without reaching a final
agreement with us, rendering it impossible for us to proceed with the event.
Following this, in June
2023, to protect our artists and prevent further confusion among fans, we
requested TEDDY ISLAND to immediately cease the use of our artists’ images and
advertising materials and we officially notified them of the termination of the
advertising model contract.
Despite this, TEDDY
ISLAND has continued to use the artists’ images on their website and in their
advertising materials without permission even to date. Furthermore, TEDDY
ISLAND only remitted a portion of the model appearance fees after the
contract’s termination. After this, they unjustly claimed that our company was
the one who breached the contract and most recently, TEDDY ISLAND even
announced a pre-order event set to feature photo cards and merchandise
featuring our artists’ names and images without prior discussion with us. In
order to prevent further harm to our artists and fans, we had to promptly issue
a counter statement regarding TEDDY ISLAND’s pre-order event announcement on
October 18, 2023.
In an effort to resolve
this matter as amicably as possible, we initially presented multiple proposals
to TEDDY ISLAND, which included the resumption of the canceled fan sign event
for the fans who had been eagerly waiting for a fan sign with NCT DREAM. However,
despite our efforts, TEDDY ISLAND has consistently shifted the responsibility
for the contract termination onto our company and continued to make
unreasonable demands even until recently. Regrettably, we have now reached a
point where further negotiations are no longer feasible.
We want to clarify that
the events related to NCT DREAM currently being announced and promoted on TEDDY
ISLAND’s website and other platforms have no affiliation with our company, and
we advise fans to exercise caution in light of this information to prevent any
further harm.
Thank you.
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